McDonald’s | Black Friday
Project Description
This McDonald’s spot is an ode to the All-American shopping tradition of Black Friday, and how a well-timed caffeine jolt can provide that last bit of needed fuel. To tell the story of our heroic shopper, we created a CG world, hand-crafting everything to have a distinctive yet simplified look. Character design was a critical piece of the project, with technical R&D from our always enthusiastic animation and compositing team. Great client, fun project. Drink on, shop on!
Credits
Agency: Arnold
Producer: Whitney Bogosian
Creative Team: Mary Rich, Pete Shamon, Marcus Chin-Quee
Toil Producer: Reaghan Puleo
Toil Creative Directors: Joey Korenman, Mike Frederick
Toil Executive Producer: Holly Raynes
Art Direction & Design: Mike Frederick, Courtney Russell
3D Modeling: Mark Carey, Kyle Predki, Conor Collier
Animators: Joey Korenman, Conor Collier, Kyle Predki, Robert Walton
Compositing: Joey Korenman
Sound Design: Brian McKeever, Soundtrack Boston