Progressive "Snapshot"

We all know and love the fun and quirky character Flo in the Progressive Insurance commercials. It was an honor to be asked by Arnold WW to develop the 2D animated version of such an iconic character. In the construction-paper stylized world, the most important aspect of the process was being sensitive to and maintaining Flo’s real-life characteristics and mannerisms, which make her one of the most recognizable faces in media. In the end, Flo’s 2D character is an easy read in this animated land that is vibrant with Progressive’s colors.



PROCESS


Credits

Agency:  Arnold Worldwide
Producer: Jaime Guild
Creative Directors: Sean McBride and Josh Tetrault
Copywriter: Roger Fish

Toil
Producer: Reaghan Puleo
Creative Director: Joey Korenman
Executive Producer: Holly Raynes
Designers: Maya Lior, Mike Frederick
Animators: Joey Korenman, Conor Collier, Colin Jackson, Kyle Predki

Record/Mix: Mike Letourneau, Soundtrack Boston
Music Composer: Neil Cleary