Saucony "Amoeba"

Science and nature collide in this project featuring the new Saucony N Series. Our inspiration here was a petri dish; in a microscopic world, particles bond together to form these vibrant shoes that were created for a more organic running experience.


Process


Credits

Agency: Mechanica
Ted Jendrysik as Creative Director
Arabella Plum, Brand Director

Toil
Design: Michael Frederick
Animation: Joey Korenman, Conor Collier, Kyle Predki, Colin Jackson
Editorial: Kevin Moore, Accomplice
Producer: Reaghan Puleo